If you are just getting started with ecommerce, I presume you have come across the term “SEO’’ endless times already. If correct, don’t worry because I am going to break down for you what SEO is, how this thing works and how it can benefit your business. Let’s get right into it now:
What Is Search Engine Optimization (SEO)?
SEO is a shorthand for the phrase “Search Engine Optimization,” which is the process of optimizing a website so that search engines will rank it high. This process targets two key aspects of a website i.e. content (video & text) and design. It aims to optimize your content and design so that search engines will favor your site over millions of other sites similar to it. After all, search engines will consider these two more than other site aspects in ranking a website.
How Does SEO Work?
Wondering how search engine optimization works? Keep reading to find out how.
As said before, search engines consider content and design aspects in determining the appropriate ranking for a website. These engines use various special algorithms known as “robot/bots” or “spiders” to get the job done.
Once you publish content with your targeted keywords in order to promote your website, the robots will detect your website and go to work. Before ranking your website, they will scour your content, looking at how well it is in line with the laid down content guidelines from search engine companies. The closer the content follows the guidelines, the higher the search engines are going to rank your website.
When it comes to navigation, the bots are going to check out how easy your site is to navigate. How does a website with easy navigation looks like? The answer is; such a site has clearly divided categories, accurate navigation titles, all its features working properly. Apart from that, all its navigation elements are clickable links and all its clickable images have ALT text. Again, the easier it is to navigate your website, the higher the bots will rank it in the search results pages.
How Can SEO Help Businesses?
There is no doubt about the fact that SEO has become such a big deal for businesses with an online presence. That’s because it benefits these entities in many huge ways, including but not limited to the following:
Firstly, search engine optimization can help put your website at the top of their search results. Consequently, search engine users who perform a quick search for your keywords will get to view and even sometimes go to your website, promoting your brand to more consumers.
Secondly, SEO/google adwords can directly help improve your bottom line since as more consumers become aware of your brand, you are going to make more sales. Consequently, closing more sales is going to increase your revenues, improving your bottom line in the long-run.
Thirdly, search engine optimization (sokemotoroptimalisering) protects your business from hackers who may sabotage it in many ways including taking charge of your website, stealing your sensitive data and/or funds and so on. Touching on your site’s security apart from other aspects, SEO can help expose and fix any loopholes, weaknesses and/or vulnerabilities that hackers may use to get into your site.
Fourthly, SEO can help you beat your competition by having the bots rank your site higher than their sites in search results. At this point, you shall have already beaten your competition.
Search engine optimization is an essential process for every business with a website. Through helping your site rank higher in search results, this process can help promote your brand, improve your bottom line, protect your business from criminals and defeat your competition.